Define the action
Decide whether the site should generate enquiries, bookings, purchases, or visits. Use that purpose to organise pages and content.
YOUR NEXT BUSINESS MOVE
Plan your small-business website
Prepare the content and decisions that keep a website project moving.
01
Work through the essentials.
Prepare the content and decisions that keep a website project moving.
Prepare the inputs
Gather approved service information, brand assets, images, policies, and account access. Identify who can approve content and resolve questions.
List the dependencies
Booking, payments, ecommerce, analytics, email, and CRM connections need a supported implementation and a named account owner.
02
Turn the review into a decision.
Use a short written checklist so important details are not lost.
Document the assumptions
Record the information used, what is confirmed, and what still needs an answer. Keep estimates distinct from the final agreement or production behaviour.
Ask for a complete scope
Identify the work, costs, responsibilities, dependencies, and ongoing support. Compare the whole arrangement instead of one attractive feature.
Verify the practical journey
Use an appropriate sample workflow to confirm that the chosen setup can do what the team needs. Financial and provider settings should be approved by the responsible party.
Keep exploring.
Read your merchant statement
Separate transaction activity from the charges that affect your total cost.
ExploreInterchange-plus explained
Understand the difference between the underlying payment costs and the processor markup.
ExploreFlat-rate processing explained
A simple headline still needs a clear definition of eligible transactions.
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