Local search & business profiles
Review your business information, service areas, categories, opening hours, website pages, and review request process. The goal is a consistent presence that helps nearby customers understand and contact you.
GET FOUND. STAY RELEVANT.
Turn the right attention into your next opportunity.
A coordinated approach to local search, social content, and digital advertising, shaped around how your customers choose a business.
01
A channel mix with a job for every channel.
Your plan starts with the customer, the offer, and the action that matters. Choose focused work that your team can follow through on.
Search engine optimisation
Prioritise technical issues, service-page relevance, internal links, and useful content. We separate one-time fixes from recurring work and explain the signals used to assess progress.
Social media management
Build content themes around your services, team, customer questions, and seasonal offers. The scope names the channels, monthly output, formats, approval process, and responsibility for comments and messages.
Paid search & social campaigns
Connect audience or keyword selection to a relevant offer and landing page. We agree media budget, geography, conversion events, creative requirements, and a review process before activating campaigns.
Landing pages & conversion
Improve the destination as well as the campaign: clear offers, helpful proof supplied by your business, concise forms, and reliable enquiry handling. A campaign can underperform if the follow-up process is unclear.
Email & customer retention
Plan consent-aware customer communications, follow-up sequences, and repeat-purchase campaigns using an agreed platform. Existing lists and permission records are reviewed before importing or sending.
02
Know what happened. Know what to do next.
Reporting should connect activity to business decisions, with clear limits on what tracking can establish.
Reach & discovery
Track relevant search visibility, profile activity, reach, and visits by channel. These describe exposure; they do not establish revenue by themselves.
Enquiries & sales
Agree which actions count: qualified form submissions, bookings, purchases, or calls where suitable tracking is available. Separate meaningful enquiries from spam and duplicate submissions.
Cost & efficiency
Review advertising spend, cost per tracked conversion, and lead quality alongside management costs. Platform attribution can overlap, so a single customer may appear in more than one report.
Next-month priorities
Use the report to decide what to stop, improve, or test. Record the business context behind results, including seasonality, capacity, pricing changes, and how quickly enquiries receive a reply.
03
A practical first 90 days.
An illustrative roadmap, adjusted in your proposal to your starting point, budget, and available content.
Days 1–30 · Establish the baseline
Secure appropriate account access, review current performance, agree the offer and metrics, fix priority landing-page issues, and prepare the first content or campaign plan.
Days 31–60 · Launch & learn
Publish approved content or campaigns, check tracking, review search terms and audience response, and gather feedback from your team about enquiry quality.
Days 61–90 · Refine the mix
Compare results with the baseline, improve the strongest journeys, and decide where additional investment is justified. There is no guaranteed ranking, lead volume, or return.
BUILT AROUND YOUR BUSINESS
What we can
bring together.
A written scope sets channel count, content volume, revisions, reporting, and recurring terms. Advertising spend, photography, video production, and third-party tools are itemised separately when needed.
- Review of your audience, offer, and current channels
- Local search and business listing improvements
- Social content and campaign planning
- Advertising setup and management where appropriate
- Reporting on activity, enquiries, and next actions
A CLEAR PATH FORWARD
From first conversation
to the next step.
Find the opportunity
We review your current presence and identify where customers are most likely to find and choose you.
Put the plan to work
We agree on channels, content, budget, responsibilities, and how progress will be measured.
Learn & improve
We review results and prioritise the next improvements with your team.
A few useful
answers.
Do I need every social platform?
No. We focus on the platforms and activities relevant to your audience, budget, and ability to follow up.
Do you guarantee leads or rankings?
No. Results depend on your market, offer, budget, and other factors. We agree on measurable activities and report what the available data supports.
Is advertising spend included?
Media spend is separate from management fees unless your written quote explicitly says otherwise.