Offer & audience
Customer profile, geography, creative concept, destination, and objective. We review your current setup, agree the required outcome, and identify the information your team needs to supply. The final scope separates essential work from optional additions.
Creative & launch
Approved images or video, copy, formats, placements, budget, and account access. We review your current setup, agree the required outcome, and identify the information your team needs to supply. The final scope separates essential work from optional additions.
Optimisation
Available conversion signals, audience response, creative tests, and reporting limitations. We review your current setup, agree the required outcome, and identify the information your team needs to supply. The final scope separates essential work from optional additions.