Content themes
Plan useful service explanations, customer questions, team stories, and timely offers. Your business supplies accurate information and permissions for any customer examples.
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Keep showing up for the customers who matter.
Discuss a defined social-content benefit, coordinated with your business offer and website. The social path includes 8 posts per month with Grow or 12 with Scale, subject to eligibility and an agreed content scope.
01
A content programme your team can use.
The scope names the work rather than promising unlimited marketing support.
Channels & output
Confirm the platforms, number of original posts, adaptations, formats, captions, and graphics. Video production, photography, and extra platforms need their own scope.
Approval & publishing
Agree who reviews content, the revision allowance, approval deadlines, and whether scheduling is included. Community management and message replies must be explicitly assigned.
Review & improvement
Review published activity and available audience or enquiry signals. Use feedback to refine the next content cycle; no specific lead volume or revenue is guaranteed.
02
Connect content to an actual offer.
Social activity works best when the customer has a useful next step and your team can respond.
A relevant destination
Link to a clear service page, booking route, product, or enquiry form. Landing-page improvements can be added where the current experience needs work.
Paid campaigns
Advertising management, creative production, and media spend are distinct costs. Paid campaigns are not automatically included in a social-content benefit.
The handover to your team
Decide who receives enquiries and how they follow up. Reporting should distinguish reach, website activity, and meaningful enquiries whenever the available data allows.
Useful answers.
How many posts are included?
The approved proposal specifies the quantity and formats. Grow includes 8 social posts per month and Scale includes 12 on the social path. Launch includes one month of content; its quantity is agreed in the offer.
Do you reply to messages?
Only if community or inbox management is explicitly included. Otherwise your team retains that responsibility.